Stop guessing. Start measuring what makes your ads work.

Real people. Real emotions. Real attention — before you spend a dime on media.

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Live Emotion Trace
joy
15%
interest
25%
amusement
10%
surprise
8%
calmness
55%
48 emotionsmeasured per viewer
No lab requiredwebcam-based testing
Days, not weeksfrom launch to insights

See what your audience feels

Second-by-second emotion data from real facial expressions. Not synthetic predictions — actual humans watching your ad.

joy
interest
amusement
surprise
calmness

Know exactly what to re-edit

Gaze tracking shows where attention lands — and where it doesn't. See if viewers missed your logo, skipped your CTA, or locked onto the wrong frame. Edit with evidence.

Product Shot
Product Shot
Low
High

Track every study in real time

Full raw data access. Monitor respondent progress, export insights, and iterate fast.

Active
Study #EA-2847
Respondents
0/ 100
Creatives
0
Completed
0
Progress0%

Traditional pre-testing gives you a score. We give you the evidence.

Pay as you go. No contracts, no minimums. Only pay for the respondents you need.

Traditional agencies
Effective Ads
Cost per study
$9,000+
$600
Turnaround
Weeks
Days
Data access
Limited PDF reports
Full raw data

Starting at ~$6 USD per respondent — scale up or down anytime.

Ready to test your creatives?

Book a Demo